Dell Value Chain - 1717 Words

VALUE ADDED CHAIN IN DELL SUBMITTED BY: SIDDHARTHA DAS ROLL NO: 32 BATCH: PGDM (FM) 2010-12 SUBJECT: Project and Infrastructure Management: Financing, Implementation and Control Table of Contents Sl.No. | Description | Page No. | 1 | VALUE CHAIN ANALYSIS | 3 | 2 | VALUE CHAIN IN DELL | 4 | 3 | DIRECT SELLING STRATEGY OF DELL | 5 | 4 | COMPONENTS OF DIRECT SELLING STRATEGY | 6 | 5 | ADVANTAGES OF VALUE CHAIN OF DELL | 8 | 5.1 | CONCLUSION | 9 | CHAPTER-1 What is Value Chain analysis? The value chain of a company is the entire product flow of a company beginning from its suppliers to the customers as well as managing the flow of information so that both the customers derives maximum satisfaction while at the†¦show more content†¦Products were first stored in company warehouses and later dispatched to resellers, retailers, and other intermediaries who typically added a 20–30 percent markup before selling to their customers. But Dell sells directly to all its customers, â€Å"from home-PC users to the world’s largest corporations†. Inbound Component Logistics Final Assembly Outbound Supply Logistics Direct Marketing amp; Sales Product Service Dell’s value chain as per Porter’s Model CHAPTER-4 Components of Dell’s Value Chain (A) SUPPLIERS: Dell outsources all of its component manufacturing. But, it does not outsource the final configuration and keeps control over the production and supply chains. Since Dell follows build –to- order and just-in-time, the inventory remains in the supplier’s books till Dell puts the order. Dell’s direct selling model depends critically on lead-time management so that inefficient lead conversion time would not leave the company with overage or underage of components. Dell selects suppliers that have â€Å"expertise, experience and the ability to deliver value† and their performance is regularly evaluated against pre-agreed measures. In fact, every quarter Dell meets with its suppliers to provide direct feedback on performance and future expectations. The performance is evaluated through a scorecard that compares each supplier with its competitors based on cost, quality, reliability andShow MoreRelatedCase Study - Dell Value Chain1171 Words   |  5 PagesQuestion 1 How has Dell used its direct sales and build-to-order model to develop an exceptional supply chain? The many challenges in order to improve the supply chains usually come with the unidentified. Many companies produce products they think their consumer will want. After that, they ship their products to retail stores. Then, these stores try to sell the products to the customers. Here, the supply chains slows down as they are figuring out what to build next. Then, these companies dealRead MoreDell Competitive Advantage and Value Chain Analysis1544 Words   |  7 PagesManagement: Dell Value Chain Activities Analysis INTRODUCTION According to Porter the value chain is defined as the complete flow of products from the suppliers to the customers and management of the information flow in a way that maximizes the consumer satisfaction with the increase in the profit margins of the company.(ivythesis,2009) Dell’s value chain is one of a kind, they outsource all there components across the world and then assemble and sells it directly to the customers. Dell works in aRead MoreDell s Value Chain For The Profitability Of The Company899 Words   |  4 Pagespaper will enumerate a brief background of Dell, customer Focus Company that has maximized its value chain for the profitability of the company. This paper will analyze the unique value chain of the company. Furthermore, the paper will evaluate how Dell has used its direct sales and build-to-order model to develop an exceptional supply chain. The main advantages and disadvantages of Dell’s direct sales model will also be analyzed. Also noted is how Dell competes with other retailers that alreadyRead MoreDell Computer Value Chain1962 Words   |  8 PagesORGANISATION: Dell Computer Corporation Background: Founded in 1984 by Michael Dell with the aim of building relationships directly with customers. Dell is a premier provider of PC products and services sought by customers worldwide to build their information technology and internet infrastructures. Through its direct business model it designs, manufactures and customises products and services to customer requirements and offers an extensive selection of software and peripherals. Dell’s operationsRead MoreValue Chain of Dell Computers3509 Words   |  15 PagesVALUE CHAIN INTRODUCTION AND DELL VALUE CHAIN Introduction to Value-Chain   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The Value-Chain was conceptualized and popularized by Porter in 1985 through his book, a  best-seller, Competitive Advantage: Creating and Sustaining Superior Performance. The main thrust of â€Å"the value-chain† is to categorize the generic â€Å"value-adding activities† of an organization. The value-chain management tool recognizes two value-adding activities in an organization, the â€Å"primary activity† and the â€Å"supportRead MoreDell Packards Value Chain And Its Value1215 Words   |  5 Pagesthis very jolting market trends. To sustain the business in day today environment, companies focuses on business process and value chain to establish their evaluations about the performance. This paper creates a better understanding of Hewlett-Packard’s value chain and its value proposition. A successful organization like Hewlett-Packard maximizes it public value through value creation, reduced total cost, imp rovised business performances, customer satisfaction and increased interoperability. HP’sRead MoreCase Study - Dell Value Chain1162 Words   |  5 PagesQuestion 1 How has Dell used its direct sales and build-to-order model to develop an exceptional supply chain? The many challenges in order to improve the supply chains usually come with the unidentified. Many companies produce products they think their consumer will want. After that, they ship their products to retail stores. Then, these stores try to sell the products to the customers. Here, the supply chains slows down as they are figuring out what to build next. Then, these companies deal withRead MoreSummary of Dell Computers Value Chain Analysis1957 Words   |  8 PagesSummary of Dell Computers Value Chain Analysis Primary Activities Inbound Logistics Here goods are received from a companys suppliers. They are stored until they are needed on the production/assembly line. Goods are moved around the organization. Dell relies mostly on its highly reliable supplier, where Dell streamlines its operation and relies on its computer monitor supplier to ship directly to the customer. As long as its supplier retains its leadership position, Dell would collaborate with itRead MoreValue Chain Management (Hp vs Dell)3903 Words   |  16 Pageseffective and all the data to be interpreted into charts. List customer values The most important value when customers purchase products or service from HP is Quality, HP holds a reputation for selling quality products which knocks their competitors of the level. The other value is ‘good value for money’ they offer their customers the most modern improved technology at a decent price from all their competitors. When these values are combined it creates a perfect solution, as most customers want theRead MoreGlobal Value Chain : Lincoln University Essay1297 Words   |  6 PagesUniversity Global Value Chains Ereatara Enari ID: 1119812 COMM110 – The Global Business Environment Dr. Anthony Brien 19/03/2015, 12:00pm 1.0 Table Of Contents: 1.0 Table Of Contents †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.1 2.0 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦2 3.0 Global Value Chain Definition†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..2 4.0 GVC Example 1: Adidas†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...3 4.1 Value 1†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.3 4.2 Value 2†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.4 5.0 GVC Example 2: Dell†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦

Cigarettes And Other Nicotine Products - 884 Words

Mikhaylovich Group topic: Cigarettes and Other Nicotine Products In today’s session, group members were to learn the physiological and neurological effects of using nicotine and tobacco. The importance of quitting smoking and the methods of cessation were discussed. PO was on time and minimally engaged in the discussion. PO showed no interested in today’s topic as evidenced by only answering questions when prompted. PO completed the weekly treatment progress, reported having attended one sober meeting, no verification was provided. PO’s response to treatment was not as positive as usual. Eliason Group topic: Cigarettes and Other Nicotine Products In today’s session, group members were to learn the physiological and neurological effects of using nicotine and tobacco. The importance of quitting smoking and the methods of cessation were discussed. PO was on time and moderately engaged in the discussion. PO openly shared personal experiences and thoughts related to tobacco use with peers, stated â€Å"I started smoking cigarette when I was 10 year old because everyone was doing it†. PO stated no desire for quitting smoking cigarette at this point. PO completed the weekly treatment progress, reported that he did not attend any support meetings as he was â€Å"sick and lack of free time†. PO has maintained a positive attitude throughout the group process. Sleister Group topic: Cigarettes and Other Nicotine Products PO was not present for IOP group today. PO contacted CDPShow MoreRelatedShould E-Cigarettes Be Restricted in Public Areas? Essay1598 Words   |  7 PagesShould E-Cigarettes Be Restricted In Public Areas? E-cigarettes have heating elements that are battery operated and hold cartridges of nicotine and other liquids and flavoring. They were produced to assist those who are trying to quit smoking or reduce the amount of nicotine that is actually inhaled in the body to make it a safer product for the consumer than actually smoking a cigarette. There is controversy on whether or not this product promotes a safer nicotine habit or stimulates someone toRead MoreAnalysis On Reduced Nicotine Content For Cigarettes1171 Words   |  5 PagesAnalysis on Reduced-Nicotine Content for Cigarettes Smoking is a major problem concerning public health. It comes with many side effects that affect not only the smoker, but also victims of secondhand smoke and even thirdhand smoke. Smoking is the leading cause of preventable death worldwide that affects at least 6 million people a year. Previous research has shown that smokers die an average of 15 years earlier than non-smokers. Eric C. Donny, Ph.D, along with several other researchers, proposedRead MoreA Look At Tobacco Additives1504 Words   |  7 PagesWiggins September 24, 2014 â€Æ' In an article published in 1999 entitled Tobacco Additives: Cigarette Engineering and Nicotine Addiction, C. Bates, M. Jarvis, and G. Connolly explore the ins and outs of the tobacco industry. They discuss the regulations placed on the tobacco industry, and discuss various studies that give information about the effects of the additives included in cigarettes and tobacco products. This 25 page document gives a detailed explanation of the tobacco industry and the way theyRead MoreElectronic Cigarettes: A Safer Alternative? 1074 Words   |  4 Pagesoutweigh other smoking interventions. Existing smoking cessation programs have high failure rates if no nicotine replacement is being used, however, smokers who use nicotine replacement therapy or more likely to stop smoking than those without. So that brings us to electronic cigarettes a new growing trend which may prove to be an alternative to current r eplacement therapy products. In the United States electronic cigarettes are being advertised as a safe alternative to tobacco products, even thoughRead MoreE Cigarettes, The Next Big Thing1612 Words   |  7 PagesE-Cigarettes, the Next Big Thing The Los Angeles Times states: â€Å"Electronic Cigarettes are either a potent weapon in war against tobacco, or they are insidious menace that threatens to get kids hooked on nicotine and make smoking socially acceptable again† (Morin). E-cigarettes are now becoming more widespread, especially among young people. The electronic cigarette industry is growing rapidly in the United States due to the rising demand, which is stirring up opinions and research among the massesRead MoreElectronic Cigarettes ( E Cigarettes )980 Words   |  4 PagesElectronic cigarettes (e-cigarettes) have been increasing popular in the last several years for various reasons. An e-cigarette will automatically turn on by sensing pressure being applied at the base of the cigarette (Dennis 2015). Electronic cigarettes are battery operated that are supposed to mimic a real cigarette, meaning that the one end of the e-cigarette lights up, and a vapor is released into the air (Stein 2015). Inside the cigare tte, there is a cartilage where the nicotine is stored (DennisRead MoreThe Legal Considerations For E Cigarettes1638 Words   |  7 Pagesfrom deaths related to cigarette smoking. This costs the public over $300 billion. Have you ever wondered about alternatives to this habit? Have you ever wondered â€Å"what exactly is an e-cigarette?† Where did they originate? Does it pose a threat to health? Yes, we know that it is an alternative to cigarette smoking, but what is the big rave about this small device that has the center of attention for smokers? Today we will expand on the history and the science of e-cigarettes, and understand if thereRead MorePersuasive Essay On Smoking752 Words   |  4 PagesE-cigarettes are Better for Smokers than Regular Ones Smoking tobacco is probably one of the worst habits humankind has developed. Originating as a tradition of the Native Americans, practiced mostly on special occasions, smoking has gradually become a kind of mass addiction. Due to the efforts of tobacco companies seeking to increase their sales, people started smoking more and more often; the evolution of a more traditional pipe to a cigarette took some time, but eventually tobacco became moreRead MoreElectronic Nicotine Delivery Systems Industry Essay1609 Words   |  7 PagesThe UK has seen a rapid growth in the Electronic Nicotine Delivery Systems industry, which consists of several devices including e-cigarettes. The question of their safety and supply arises with more concern in the pharmacy sector as they become increasingly popular. In today’s generation, pharmacists face a tough challenge to balances their roles as healthcare professionals and as successful retailers in order to survive against their competitors. The R oyal Pharmaceutical Society has maintainedRead MoreElectronic Cigarettes: The Alternative Way to Smoke Essays1191 Words   |  5 PagesElectronic Cigarettes: The Alternative Way to Smoke Once again man is faced with the age old question to smoke or not to smoke. Today, I feel that isn’t the question that faces man. The question should be why smoke when one could vape? The use of battery-powered electronic cigarettes is growing across Europe and the United States because they allow users to inhale nicotine vapor without also ingesting tar and other cancer-causing substances present in traditional cigarettes (par. 2). Health experts

Responses to the Spread of Buddhism Free Essays

Responses to the Spread of Buddhism Although some elites in China found Buddhism to be important for the development of China between 220 CE and 570 CE, as time progressed through this period, Buddhism’s popularity seemed to decrease. Between 200 CE and 500 CE, scholars and the few followers of Buddhism seemed to have simply been trying to inform the people about Buddhism and they were attempting to gain popularity. Unfortunately, by around 819 CE, people seemed to have started disproving of Buddhism as China started to turn towards a more imperial society. We will write a custom essay sample on Responses to the Spread of Buddhism or any similar topic only for you Order Now Shortly after the fall of the Han Dynasty in 220 CE Buddhism started to spread very rapidly throughout the Chinese society. The people of China in this period were in a devastated state with no structured government and a falling economy. For them, Buddhism was a form of mental escape and it gave them a chance to let go of the natural world and reach a peace of mind. The first sermon preached by Buddha (Doc 1) was preached to help people who were unaware of the religion to acknowledge it and realize that it is a religion that will give them an opportunity to forget about the current devastation they are in. The sermon teaches the people that there is no point in grieving over something and instead they should rid themselves of their pleasures and try to look beyond the material world. The sermon teaches that every negative feeling someone might have is a form of sorrow and getting rid of that sorrow is the only way to attain happiness. Zhi Dun (Document 2) is conveying both to Buddhists followers and non-followers of Buddhism that Buddha is the almighty. He is trying to teach the people that without recognizing and obeying Buddha, it is impossible to attain enlightenment. Both Dun and Buddha are find Buddhism to be relieving and are attempting to gain more followers. Both documents are attempting to convince and inform people of what Buddhism really is and how it can help one’s mental stability. After about 500 CE, as Chinese people seemed to start rethinking their disposition on Buddhism more people became accepting of Buddhism and other religions or philosophies to coexist. Both â€Å"The Disposition of Error† (Doc 3) and Zong Mi (Doc 5) are neutral in their point of view of religion and they are both willing to accept more than one religion. â€Å"The Disposition of Error† is claiming that Confucianism and Buddhism should both be accepted and that Confucian and Buddhist practices should not have to wholly agree with each other in order for both of them to be accepted. Although ancient Confucian scriptures to not contain any mention of Buddhism, it does not mean the Buddhism cannot be practiced by anyone because Confucian script ures do not consist of every possible view of the world. Likewise, Zong Mi (Doc 3) believes that Confucianism, Daosim, and Buddhism all took a major role in creating the orderly society that the Chinese were currently living in. He believed the all three were equal in their teachings even if they were being taught in various ways and they should all be accepted with the same amount of respect. After the late 700s, as societies in China became more developed and a finally stable nation seemed to be right around the corner, people started to view Buddhism as impractical in their current societies. They felt that practicing Buddhism would cause much disruption in the society. This mentality started to develop because Buddhism asked for a person to let go of everything in life and to live independently. Unfortunately, not many people liked this lifestyle anymore because in order for the society to function there would have to be a working class and in order to increase population, a man must be able to start a family neither of which Buddhism allows. Han Yu (Doc 4) felt that Buddhism was a crude religion and that Buddha himself was an immoral person. He felt that Buddha disobeyed Confucianism which he claimed to follow and he did not even follow a simple dress code for the society. Yu sees Buddha as a form as a rebel and did not understand the importance of obeying rules. Yu is disgusted at the fact that servants and citizens are bringing back newly found remains of Buddha’s body into the palace. Similarly, Emperor Tang Wu (Doc 6) believes that practicing Buddhism is extremely unreasonable. He feels this way mainly because Buddhism does not allow men to work or contribute to society and that is vital in order for the developing Chinese society to keep building. Wu finds Buddhism as evil because he believes it causes people to abandon their responsibilities as a part of society such as having kids and cultivating their crops, much like the ideas of Han Yu. Although many different documents from various time periods were provided, additional points of view could help the reader’s analysis on the response to Buddhism more accurate. For example, all of the documents were of only elite class people while the readers are unaware of what a peasant in the society feels about Buddhism. A peasant’s input would be a great contribution to the overall analysis of responses because peasants make up most of the population so their point of view would be extremely important. Another possible extra opinion could be that of a woman. Although a woman’s opinion didn’t necessarily have much importance in early China, it may still be important for us to know whether women truly accepted Buddhism, or if they went along with it only because they were forced to. All in all, Buddhism was met with many mixed reviews in its introduction shortly after the fall of the Han Dynasty. At first many people found Buddhism as an excuse to not have to cope with the devastating society they were living in. However, as time progressed and China’s future seemed much brighter, people started feeling as though Buddhism was in fact hindering the society from being able to move forward and catch up with the rest of the world. Overall, Buddhism has greatly affected our world’s past and present and with without it, we wouldn’ How to cite Responses to the Spread of Buddhism, Papers

Antitrust Laws free essay sample

Kendra Bryant August 9, 2010 Professor Thompson Abstract The purpose of this paper is to analyze federal antitrust enforcers are investigating whether a multinational pharmaceutical company has attempted to minimize the impact of generic competition to one of its most profitable prescription drugs. This anti-depressant drug is the company’s best seller, with sales last year of $2. 11 billion, representing a 22% increase from the year before. I will review whether pharmaceutical companies have engaged in activities that will prevent generic brands to the prescription drug from entering the market. Federal Trade commission is challenging a practice among brand-name and generic drug manufacturers to agree to delay the introduction of the lower priced generic drugs to the market. This paper will define antitrust laws and express the purpose to these laws. This paper will review reasons why would drug makers want to stymie generic competition. Next, I will discuss what types of legal barriers to market entry exists. We will write a custom essay sample on Antitrust Laws or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Finally I will express some of the possible ethical dilemmas that can be presented in this example. Let us begin with the hindering of generic competition. Antitrust laws are considered state and federal laws. This law applies to businesses and individuals. Antitrust laws were created to stop businesses that got too large from blocking competition and abusing their power (Multimedia course material, 2010). The antitrust law seeks to make businesses compete fairly. 1. It is possible that the multinational pharmaceutical company would want to stymie generic competition because of cost. It takes time, research and development to create a new product. Pharmaceutical companies spend an average of $800 million to $1 billion and between eight and sixteen years to research a new drug (nationmultimedia. com). As far as generic brands being a competitor, I can see why pharmaceutical companies would want to hinder generic brands. Once the brand name is no longer patent the competition which is generic brands is free to recreate the drug and getting it approved by FDA to ensure that it is equivalent to brand name drugs. Generic brands are drugs that are manufactured and marketed without brands. Generic brands are much cheaper than brand name drugs for numerous of reasons. Brand name pharmaceutical companies feel the need to charge ridiculous practices to make a profit for the product as well as the research and development for the product. Although drug makers are interested in making a profit to make up for research and development, it is negatively affecting those who need the drugs and are unable to afford it. Drug makers in the long run will be the one affected once the product is off-patent. When generic brands drugs enters the market it will force pharmaceutical companies to decrease the price for branded products. . Businesses face numerous of entry barriers that they must adapt to be successful. Entry barriers are the result of competitive behavior by existing businesses within the market place. In this case the legal barrier would be the pharmaceutical company trying to stop generic brands from entering the marketplace being that it would affect profits. There are four types of legal barriers to market entry exist research and development, pa tents and copyrights, costs, and government restrictions (AmosWeb. com, 2010). Patent is the right to use, sell, or market an invention for a specified period. Government is the source of barriers to entry that created by patents and copyrights (AmosWeb. com, 2010). The government is the entity that establishes all laws on how things work within the market. Entering the market can be very costly. 3 . The possible ethical dilemmas in this case will probably be the delay of the introduction to generic brands to the market. It is possible that there are trade agreements which are illegal under the Sherman Antitrust Act.