Are You Writing for You or Writing for Them - The Writers For Hire

ARE YOU WRITING FOR YOU OR WRITING FOR THEM? A Tip on How to Balance Good Writing with Good Customer Service I had spiders in my garage. Lots of them. Probably hundreds, to be honest. But they were just in my garage — they hadn’t infiltrated my home. Yet. In fact, I hadn’t seen a single spider in the living room, the bedroom, or the bathrooms, and I kept trying to tell that to the lady on the other end of the phone. The problem was, she wasn’t listening. Pest Control Lady continued to insist her company didn’t sell pest treatments just for the garage. I needed the whole house done. And not only that, I needed a quarterly pest treatment plan. Yeah, OK. So, I called the local guy, who did it my way. And, you know what? It’s half a year later. And still no spider re-infestation. So, what does that have to do with writing? Well, listening to your clients — I mean truly listening — is hard. And just like Pest Control Lady, copywriters often try to force clients into their own mold. But, ultimately, trying to convince a client to take on a copy style that they don’t like is not going to work. It certainly won’t work for the client-copywriter relationship, and in many cases, the end copy doesn’t convert well to sales, either. Why? Your clients may know more about marketing than you give them credit for. Clients who have been in business for a long time tend to know their customers — and they often attract customers who are very similar to them. So, if, for example, your client is fascinated by the workings of shot peening — their clients may actually be interested in that, too. The trick is to balance what you know about best practices in writing with what your clients know about their business.Tweet this Maybe you don’t put the mechanics of shot peening on the home page, or front-and-center in the brochure. But there probably is a good place for it, if your client thinks their clients want to know. So, tip of the day: avoid copywriter hubris. Find out what marketing approaches have been successful for your client in the past, and leverage them. Don’t reinvent the wheel, and don’t exterminate the copy angles that are already pest-free. Are You Writing for You or Writing for Them - The Writers For Hire ARE YOU WRITING FOR YOU OR WRITING FOR THEM? Image by Vanessa Pike-Russell via Flickr A Tip on How to Balance Good Writing with Good Customer Service I had spiders in my garage. Lots of them. Probably hundreds, to be honest. But they were just in my garage – they hadn’t infiltrated my home. Yet. In fact, I hadn’t seen a single spider in the living room, the bedroom, or the bathrooms, and I kept trying to tell that to the lady on the other end of the phone. The problem was, she wasn’t listening. Pest-lady continued to insist they didn’t sell pest treatments just for the garage. I needed the whole house done. And not only that. I needed a quarterly pest treatment plan. Yeah, ok. So I called the local guy, who did it my way. And, you know what? It’s half a year later. And still no spider re-infestation. So, what does that have to do with writing? Well, listening to your clients – I mean truly listening is hard. And just like the pest-control lady, copywriters often try to force clients into their own mold. But ultimately, trying to convince a client to take on a copy style that they don’t like is not going to work. It certainly won’t work for the client-copywriter relationship, but in many cases, the end copy doesn’t convert well to sales, either. Why? Well, the thing is, your client just may be right. Copywriters have taken all these marketing classes and read all these marketing books and written all this great marketing copy. So after they’ve gotten a few happy clients under their belt, they have a tendency to assume they know more about their client’s clients than the client does. So, for example, if the copywriter is used to getting response with short, pithy copy and using a lot of chunking on a website, sometimes they get in the habit of trying to write every clients copy that way. Then, if the client wants longer, more technical copy, the copywriters first response is to think, Well, Ill do it their way, but the client is obviously an idiot and this will never work. The thing is, surprisingly, your client may know more about marketing than you give him credit for. Clients who have been in business for a long time tend to know their customers and they have often attracted customers that are very similar to them. So, if, for example, your client is fascinated by the mechanics of shot peening their clients may actually be interested in that too. The trick is to balance what you know about best practices in writing with what your clients know about their business. Maybe you don’t put the mechanics of shot peening on the home page, or front-and-center in the brochure. But there probably is a good place for it, if your client thinks their clients want to know. So, tip of the day: avoid copywriter hubris. Find out what marketing approaches have been successful for your client in the past and leverage them. Don’t reinvent the wheel, and don’t exterminate the copy angles that are already pest-free.

Liability for Defective Advice from an Expert System The WritePass Journal

Liability for Defective Advice from an Expert System Introduction Liability for Defective Advice from an Expert System IntroductionThe harm of Negligent MisstatementsDefence of the LiabilityThe harm of defectionThird PartiesReferencesAppendicesRelated Introduction An expert system can be considered to have two major components. First, there is its knowledge base. This is the portion of the system that contains specialized knowledge and expertise about its domain of application. In commercial law, liability is a form of business ownership in which business owners are legally responsible for no more than the amount that they have contributed to a venture. [1] A contract is an agreement between two or more parties to do, not do, or promise something. Contracts can come in many forms - they can be oral or written, implied or express, and legally enforceable or not. [2] Negligent misstatement relates to a representation of fact, which is carelessly made, and is relied on by another party to their disadvantage. The harm of Negligent Misstatements A false statement of fact made honestly but carelessly. A statement of opinion may be treated as a statement of fact if it carries the implication that the person making it has reasonable grounds for his opinion. However, a negligent misstatement is only actionable in tort if there has been breach of a duty to take care in making the statement that has caused damage to the claimant. There is no general duty of care in making statements, particularly in relation to statements on financial matters. Responsibility for negligent misstatements is imposed only if they were made in circumstances that made it reasonable to rely on them (Hedley Byrne v Heller Partners Ltd [1964] AC 465 (HL); Caparo Industries plc v Dickman [1990] 2 AC 605 (HL)). If a negligent misstatement induces the person to whom it was made to enter into a contract with the maker of the statement, the statement may be actionable as a term of the contract if the parties intended it to be a term or it may give rise to dama ges or rescission under the Misrepresentation Act 1967. [3] It has long been recognized that liability in Tort might arise from negligent actions, but liability for negligent misstatements and negligent advice has been less well accepted by the courts. A negligent misstatement might be defined as a representation of fact, carelessly made, which is relied on by the claimant to his disadvantage. Where the misstatement or advice is Fraudulent, this is a different matter; such misstatements may amount to the tort of deceit. In derry v peek 1888, the house of lords held that Dishonesty was an essential element of deceit, and that mere carelessness would never suffice. This judgement was taken, perhaps wrongly, to indicate that there could be no liability in tort for negligent statements; but since this judgement predated the seminal donoghue v stevenson 1932, there was no well-developed law of negligence at the time. Consequently, it is not entirely surprising that this conclusion was reached. [4] Especially where physical damage is involved, cour ts may disregard a contract in which a customer expressly assumes the risk of the suppliers negligence. Negligence, when proven, can thus surmount almost any legal obstacle the suppliers erect. As courts and legislatures become less tolerant of negligent corporate behaviour, any business that is judged negligent will likely pay for actual damages, possibly be assessed punitive damages, and may even face regulatory or criminal proceedings. Therefore, the only secure protection is not to be negligent. Defence of the Liability Products liability involves the defence of manufacturers and sellers of allegedly defective products. I defend companies who are sued by injured plaintiffs due to alleged defects in the design or manufacture of a product. Generally, the injured parties claim that additional safety features should have been included or that a necessary part was improperly manufactured or installed on a product. [5] When a products liability claim is filed, we will work with you to prepare an intelligent, vigorous and strategically aggressive defence. We will obtain the information and documentation necessary to effectively evaluate the merits of the claim and promptly analyze the strengths and weaknesses of your adversarys case and of your own. We will analyze insurance coverage issues and prepare and prosecute, to trial if necessary, insurance claims for any coverage you may have. [6] Not only can making a claim secure the compensation you deserve and help recover the costs of any treatment, but it can also help draw attention to the negligent manufacturer or retailer. By doing so, you may be able to prevent others from having to endure a similar experience. Where there are several incidents of personal injury related to a particular product, the manufacturer should issue a product recall. [7] Manufacturers are responsible for products sold to consumers and the safety of their customers is paramount. You should seek advice if a defective product has caused you personal injury as you may be entitled to claim compensation. The Consumer Protection Act 1987 makes manufacturers or importers of products into the EU strictly liable for personal injury caused as a consequence of any product defect. [8] For a claim based on tort law, the claimant will need to show that the defendant was negligent and in breach of its duty to take reasonable care in relation to the product. The claimant will also need to overcome other assertions by the defendant, for example that the defect in question was unforeseeable. [9] The harm of defection There are broadly speaking two approaches which could be adopted to the issue of â€Å"defectiveness†. On one view it could be said that a product is defective when it does not live up to the expectations of consumers. On the other hand a product could be said to be defective when the product is in a condition which is unreasonably dangerous to persons or to their property. The 1987 Act appears to be closer to the tort standard than the contract standard. The safety of the product is not such as persons generally are entitled to expect; and for those purposes â€Å"safety†, in relation to a product, shall include safety with respects to products comprised in that product and safety in the context of risks of damage to property, as well as in the context of risks of death or personal injury. [10] Third Parties Third-party liability insurance protects the insured from legal liability claims presented by third parties. It can be difficult to determine who party to a contract is when it is a three way relationship. For instance, there is a legal contract between International Water Service and Pennine Water. There is also a legal contract between Pennine Water and its customers. The three or more roles in the contract are different from two roles in the contract. In this case, there is no legal contract between International Water Service and the customers of Pennine Water. The case that relate to third parties is The Salvage Association v CAP Financial Services Ltd [1995]. The more important factor that I must pay attention is ‘reasonable care and skill’ in this case. For example, if we will develop this system, we must supply some compilers who have sufficient experience in the skill. If we send some no-sufficient compilers, IWS has the liability when the system is defective. S o the supplier, if acting in the course of a business, will carry out the service with: ‘reasonable care and skill’. There is another important aspect in third parties. It is Privity of Contract. Privity of Contract is a doctrine of contract law that prevents any person from seeking the enforcement of a contract, or suing on its terms, unless they are a party to that contract. Suppose there are a customer, an agent and a manufacturer. There is a subcontract between agent and manufacturer. Moreover, there is a contract between agent and customer. So we can give a definition to privity of contract. Privity refers to a connection or bond between parties to a particular transaction. Privity of contract is the relationship that exists between two or more parties to an agreement. Privity of estate exists between a lessor and a lessee, and privity of possession is the relationship between parties in successive possession of real property.    References [1] Legal liability http://en.wikipedia.org/wiki/Legal_liability [2] What is a contract wisegeek.com/what-is-a-contract.htm [3] Negligent misstatement http://law.jrank.org/pages/16397/negligent-misstatement-(negligent-misrepresentation-careless-statement).html [4] Negligent misstatement lawiki.org/lawwiki/Negligent_misstatement [5] Practice Insights: Products Liability Law http://legalcareers.about.com/od/legalspecialties/a/productsliab.htm [6] Products Liability Law floridalawyer.com/services-products.html [7] Making a Defective Product Claim national-accident-helpline.co.uk/accident-claims/defective-product-claims.html?s=googlegclid=CKOEzujgrKgCFUdP4QodK1f9HQ [8] Defective Products Liability Claim firstpersonalinjury.co.uk/our-specialities/defective-products-and-product-liability-claims [9] What is product liability? findlaw.co.uk/law/accidents_and_injuries/defective_and_dangerous_products/500054.html [10] Insite Law insitelawmagazine.com/ch11productlaibility.htm [11] David Bainbridge ‘Introduction to Information Technology Law’ (2008) Appendices Donoghue v Stevenson On 26 August 1928, Donoghue cost 30 minutes to Paisley by a tram. At about 8:50 pm, she was in the Wellmeadow Cafe with her friend. Her friend ordered and paid for a pear, ice and an ice-cream drink. The owner uses a tumbler to contain ginger beer and ice cream. Donoghue drank some and her friends lifted the bottle to pour the remainder of the bottle. Then, they found there is a snail which was in a state of decomposition dropped out of the bottle into the tumbler. Donoghue complained soon and her doctor diagnosed her as having gastroenteritis and being in a state of severe shock. On 9 April 1929, Donoghue brought an action against David Stevenson who is the water manufacturer in Paisley. Donoghue claimed 500 pounds as damages for injuries sustained. Caparo Industries plc v Dickman A company called Fidelity plc, which is a manufactures of electrical equipments, was the target of a takeover by Caparo Industries plc. Fidelity did not run well. In March 1984 Fidelity had issued a profit warning, which had halved its share price. In June 1984, the annual accounts were done with the help of the accountant Dickman. Caparo found that Fidenlity’s accounts were in an even worse state than had been revealed by the directors or the auditors. Hedley Byrne Co Ltd v Heller Partners Ltd Hedley Byrne was a firm of advertising agents. Easipower Ltd is a customer who put in a large order. Hedley wanted to check the information, which includes financial position and credit-worthiness. Heller Partners Ltd replied in a letter that was headed, â€Å"without responsibility on the part of this bank†. Easipower said that consider good for its ordinary business engagements. Derry v peek (1888) The defendant tram company advertised in its prospectus that it would employ steam power, and intimated that it had the authority of the Board of Trade to do so. In the end, the Board refused consent to steam power, and the company was wound up. The claimant investor brought an action in the tort of deceit, which ultimately failed in the HouseOfLords. While there was no doubt that the defendants claim was unfounded, the House held that deceit required actual Dishonesty Negligence, however culpable was not enough.

Building E-commerce (Rent all Marine activities and boat charters) Research Paper

Building E-commerce (Rent all Marine activities and boat charters) - Research Paper Example The company will commence its operations, under the Commercial Law of Kuwait government, with a total share capital of KD 60,000. The contributors are Mr. Fahad Alnasrallah (Chief Marketing Officer – CMO), Mr. Mohammed Almejadi (Chief Financing Officer – CFO) and Mr. Abdulaziz Almohaisen (Chief Executive Officer-CEO and founder). Each partner will invest KD 20,000. The NPV after the feasibility study for five years forecasting shows a positive KD 2,247, which indicates that it is a feasible business venture. It will start generating positive income cash flow for the third year in 2018 with a margin of 7%, and on an increasing scale to reach a margin of 22% in the year 2020. The Pay Back Period is 4.6 years. The primary value proposition for the company is to save time and money by providing the customers an opportunity to adventure the sea with the convenience and avoiding unqualified vendors. The company will receive transaction fee based on successful transaction/confirmation done, the yearly subscription from vendors, and advertisement from advertisers. The market opportunity is large due to lots of individual vendors who will be attracted to join. The market will be competitive after few years of initiative, but the company will mostly possess the largest market share, giving the new entrants a bleak in an entry. This will be achieved by engaging experienced, knowledgeable, and well-known employees. The market strategy includes marketing campaigns, advertisements, and word of mouth. The company will undertake to recruit highly skilled staff to achieve an effective organizational development plan. With the well-able management team, the company will pull in and convince customers th at the business has a plenitude of market-specific expertise and the experience necessary to implement the business plan. Given the positive Net Profit Value of KD 2,247 after the feasibility study for 5 years

Interpersonal, Group, and Organizational Communication Skills Assignment

Interpersonal, Group, and Organizational Communication Skills Assessment - Assignment Example Interpersonal, Group, and Organizational Communication Skills Assessment My spoken language skills are average. By average, it is meant that both verbal and non-verbal forms of communication are used. Listening is one of my strengths. Am able to absorb and process information given. I am usually relaxed, silent, check for non-verbal features, and avoid distractions. My relationship skills are normally based on the person I am communicating with. As for my peers, I relate with them casually and am usually at ease. For elder persons, respect is paramount and I give them the appropriate attention required. Overall, my interpersonal communication skills are better than good as they allow me to communicate appropriately in face to face communications. It is vital that all persons within a group focus on the processes through which duties are completed, while ensuring that the atmosphere within the group is just right to accomplish the duties. Being a group member requires that one is equipped with various group communication skills. My overall group communication skills include ability to describe my ideas, listen keenly, convey feelings in an appropriate way which does not threaten other group members, trigger conversations within the group and sense the attitude of other group members. There are characteristics that would describe me as a group member. One is that am respectful of other group members. When I communicate, I ensure that my opinion is communicated in a manner that respects other group members.

Research Paper to included Data Analysis Plan Example | Topics and Well Written Essays - 1750 words

To included Data Analysis Plan - Research Paper Example The same document reveals that among the general public, men are more likely (60%) to come across traumatic experiences that may trigger PTSD than do females (50%). However, women are more likely to develop the condition despite their lower rate of exposure, with a likelihood of 10% compared to men’s 4% (Gradus, 2014). At the same time, research has established that veterans who took part in different operations have varying rates of PTSD prevalence. This could be the result of varying intensities of the wars, and differing levels of exposure to other traumatic experiences. The Operation Iraqi Freedom (OIF) veterans have a prevalence of between 11% and 20%; Gulf War (Desert Storm) veterans have a 12% prevalence; and 30% of Vietnam War veterans have endured PTSD in their lifetime. Taking a look at the gender dimension in prevalence of PTSD among military personnel reveals that a higher percentage of women (55%) are exposed to sexual harassment than men (38%) (U.S. Department of Veteran Affairs, 2014; Haskell et al, 2010). Needless to say, these experiences elevate female veterans’ risk of developing PTSD. With this fact in mind, it is accurate to adjudge that female veterans are more prone to PTSD than are male veterans. It is these assertions on higher prevalence of PTSD among veterans and among females in society (both in the general public and the veteran community) that this research seeks to investigate. None of the literature material consulted appears to point at the implications of longer or shorter exposure on the prevalence of PTSD among veterans. The researcher delves into this issue by seeking to establish whether those who have been in the battlefield for longer periods are equally likely to suffer PTSD as a result of accumulated traumatic experiences. As indicated, this research aims to investigate whether there

Psychology Essays Psychiatric Diagnosis

Psychology Essays Psychiatric Diagnosis To what extent do the negative implications of a psychiatric diagnosis outweigh the benefits? The idea that a diagnosis of mental illness can be more harmful than beneficial is a concept which many might find surprising. However if we examine the emergence of sociological theories originating from the symbolic interactionist movement of the 1960s we can construct an argument based on these theoretical insights as to how a diagnosis of being mentally ill might be harmful outside of the implications for possible treatment with which such a diagnosis would bring. In this manner we consider what the most effective strategy of treatment should be. Emerging from dissatisfaction with the structural functionalists theories drawing on symbolic interactionists are interested in analysing how the various interactions between people within social situations are played out (Rogers and Pilgrim, 2001). In the works of Goffman this is portrayed as a drama with actors of sorts and his work on stigma for example showed how the rules of the game varied for people perceived as being different in some way (Goffman, 1968a, 1968b). Thus in relation to mental health it is the possible societal reactions arising out of a diagnosis of mental illness which is the vital element. The theory which developed out of these ideas hence became known as labelling theory and it became strongly associated with the anti-psychiatry movement of the late 1960s and 1970s (Cockerham, 1992). At the heart of this theory are two concepts related to deviance or mental disorder these being called primary deviance and secondary deviance. Primary deviance refers to those symptoms which do indeed have a basis and grounding in clinical symptoms. These are the actual incidences of disease. Labelling theorists have some interesting things to say about this, in that namely much of primary deviance goes undiagnosed (Pilgrim and Rogers, 1999). The reasons for this is the reaction of those around the sufferer attempting to make sense of the individuals behaviour, rationalising it until a certain point is reached when it is impossible to dismiss the behaviour as aberrant anymore. Indeed labelling theorists argued that it was not just family members or other people close to suffers who displayed this sort of behaviour but also medical practitioners demonstrating a wide range and extensive set of either mis-diagnosis or non-diagnosis of mental illness (Yarrow et al, 1955). However it is the realm of secondary deviance in which labelling theory has the most interesting things to say and it is here this essay argues that the most harmful aspects of a diagnosis of mental illness can be found. For labelling theorists secondary deviance refers to ways in which other members of society, the psychiatric and medical profession and eventually the person who has been diagnosed act as a result of the category of mentally ill being applied to them (Pilgrim and Rogers, 2001). Working from this supposition then a number of factors are critical for labelling theorists and one of the most important is how conformist a particular society is. The reason for this is that the higher a level of conformity is found in a society the greater the chance that a particular behaviour which breaks the rules of that society will be labelled as deviant. A particularly interesting feature of this idea built upon subsequently by social constructivist theories is that concepts of deviancy also change as the conformity levels of a society alter, thus while homosexuality was a deviant behaviour for western societies in the 19th century and psychiatric treatment was recommended for those who were afflicted with the disorder the changing prevalent views on homosexuality have lessened its perception as a deviant behaviour, though not completely dispelled it (Cockerham, 1992). In a series of studies it was demonstrated that otherwise sane people who mentioned specific circumstances of strange behaviour were labelled as insane and where those people did normal behaviours these other behaviours in turn then became labelled as insane and became seen as part of the behavioural pattern of the insane person. Thus in Rosenhams (1973) study his fake patients who gained admission into institutions and who were taking notes of their own observation and treatment by doctors had in the observations kept on them notes on how they displayed incessant note taking behaviour. Thus patients who are labelled as mentally ill face difficulties when they try to escape the label and the behaviours which are the objects of labelling. Even where for example patients have been cured they will carry the stigma of such a label and the consequent reactions of people who learn of the past status of the individual will labelling theory argues lead to a vicious cycle of reinforcement of both label and behaviour. However while labelling theory was a powerful critique of psychiatric practice which was popular also it has since fallen out of favour and its concepts can be critiqued on a number of grounds. In Yarrows study case it was found that subsequent to the experiment that his patients in fact did not continue to display aberrant behaviours for long after the study. Thus we can argue that there is a weakness in the idea of a secondary deviance, that for those who are not mentally ill the labelling of being mentally ill which while it might have an effect may not be as strong as the theory suggests (Rogers and Pilgrim, 1999). But it remains to be said that the practice of diagnosis and cure of the mentally ill must be aware of the broader social environments in which those who are mentally ill will operate in, thus a primarily bio-medical model of mental health, i.e. in that there is a specific cause which when cured will make the patient better, is inadequate and as labelling theory and more recently the field of health psychology suggests we must consider a holistic type therapy which factors in the effects of wider social phenomenon such as the reactions of people and clinicians to the patient in order that effective strategies of cure can be developed which benefit the person involved (Heller, 1996). As such while moves away from institutional care can be commended as ceasing to separate the mentally ill from society and thus stigmatising them in a highly visible manner the effectiveness of community care must be judged against both successful curative techniques and levels of effective integration wi th the community setting in which the care is provided.

Communicating Between Men and Women Essay -- CommunicatingLanguage Rel

Chromosomes Can't Explain This It's no secret that men and women often have difficulty communicating with one another. How many times, for example, have small disagreements combusted into gigantic tragedies with the exchange of only a few words and frustrated expressions? Despite the fact that male and female bodies were obviously made for clear interaction, our respective linguistic capabilities appear to have been scrambled. Some people may wonder how in the hell the human race continues to propagate given the disparaging gap separating the sexes. In an effort to peel away the layers of confusion forged between men and women, authors such as Deborah Tannen, John Gray, and Susan Page have worked to help couples deal with the strain of miscommunication. These authors present their viewpoints and offer their advice in their written work, offering reeling couples a chance to piece together the fragments of their relationship. While certainly not without their critics, these authors have taken steps to show both men and women how they can work towards better understanding what his or her mate is saying, and how to properly respond. "He doesn't understand!" Men have been traditionally chastised by their female companions for lacking the ability to communicate on an emotional, empathetic level. Oftentimes women do not understand why men can't relate to them as well as they'd like. Tannen, Gray, and Page cite different explanations for this phenomenon, and each suggest ways for men to overcome their natural disposition in effectively connecting with their special ladies. Tannen, first of all, proposes the notion that men communicate on a different basis than women. According to Tannen's book, You Just Don't Understa... ...rrestrial metaphor, criticizing him for blurring fiction with fact as a cornerstone for his popularity. Finally, Gleick insinuates that Gray thinks of himself as something of a messiah that would one day use his skills as a negotiator to parley world peace. Whether these authors, or their critics, can be taken for their word is left to each individual to decide. Tannen, Gray, and Page have endeavored to untangle the complex web of miscommunication between men and women. By the same token, their critics have worked to find fault in their arguments and perspectives. Nonetheless, their work has provided a basis from which all manners of people can begin to evaluate their own lives and relationships. Regardless of whether their advice is accurate or not, perhaps the words of these authors can be something to consider during that next fight with the significant other.

Training Day: Management Analysis

Michael Rounsavall 1/9/08 Management 202 Training Day: Movie Analysis The movie Training Day starring Denzel Washington,proved to show many interesting outlooks of managing activities and skills that I have never even came close to noticing before. Alonzo Harris played by Denzel in the movie expressed many forms of management throughout this movie. He displayed different basic management functions, fundamental management skills, parts of the evolution of management, and also some other key management terms. Jake Hoyt, who Alonzo is supposed to give in an evaluation on, also shows many different forms of management throughout this movie. The first thing I noticed during this movie was the basic management functions that Alonzo was planning throughout the whole movie to achieve a certain goal. At the beginning of the movie I noticed that Alonzo took the drugs from the dealers instead of arresting them. As the movie went on this pattern continued, and it wasn’t until Alonzo sat down with the three police officers that I realized what was actually going on. This meeting was a form of bureaucracy (Griffin, 15), because the top dog police officers, who I thought of as the top managers set a set of guidelines for Alonzo, and allows him to go cash in on Roger’s money stash. At this point I realized throughout the movie I realized Alonzo was displaying basic management functions throughout this entire movie. He obviously had a goal, which was get enough money to save himself from the Russians. He then began planning, and deciding the best way to achieve these goals. (Griffin, 9). This plan consisted of going around and stealing from the drug dealers then selling it for one hundred percent profit or Illegally searching homes for money, when that didn’t work he got permission from the top ranks to steal from his friend Roger. Alonzo then began to organize his plan by getting the people he needed, and determined how each activity and resource would be demonstrated during this robbery. (Griffin,9) This plan was to frame the murder of Roger to look like he had shot a cop, then to steal Roger’s money which would save Alonzo. Alonzo did a spectacular job of leading the group so that it would seem like it was an act of self defense towards Roger. He was barking out orders, and made everyone work together, so that there would be no problem getting away with this (Griffin, 10). After the money was taken by Alonzo he displayed the final step which is controlling. During this stage you must ensure that your firm is going to arrive at its destination at the appointed time. (Griffin, 9) For Alonzo this met he had to get the money to the Russian’s, and he saw Jake as a problem. To ensure that he would reach his final destination Alonzo set Jake up to be murdered, but this didn’t work out because Jake saved the murderers sister. After this Jake realizes that Alonzo is very corrupt, and goes to take back what Alonzo has stolen. This movie not only displayed the basic management functions but also proved to show fundamental skills and other key terms. During this movie I definitely thought of Jake as more of a first line manager who was able to control the streets, but was under the wing of Alonzo and the top executives. Throughout the movie Jake showed just about every one of the fundamental management skills you could show. He definitely possessed the technical skills because he was able to show all the skills necessary with being a cop, especially when he had to fight of f the two rapists (Griffin, 10). He showed most of the other skills at the end of the movie when he was going to take down Alonzo. After Jake escaped from the â€Å"set up†, that Alonzo had planned out for him,he made his own theory about what he was going to do. In management a theory is organizing knowledge, and providing a blueprint for action (Griffin, 12). Jake realized that he gained the respect from Alonzo’s administration in which he controlled, and planned to sneak in Alonzo’s house to take the money back from that he had stolen. As Jake got into Alonzo’s house he showed very good communication skills with Alonzo’s son ensuring his safety, while making sure Alonzo wasn’t able to hear him come in, and conveyed his message effectively so that he could take care of the situation (Griffin, 11). After this Jake was able to take down Alonzo until they were outside, and Alonzo had all of his administration together. Alonzo ran a form of administrative management throughout the projects, where he organized, lead, and controlled what went on, and how the operations were going to take place (Griffin, 15). As Alonzo’s organization realized how corrupt he really was, just like many higher level managers are accused of, they stopped letting Alonzo control them, and allowed Jake to take Alonzo’s stolen money for evidence. Jake definitely was not interested in the human ethics movement whereas that workers respond social context of the workplace(Griffin, 15). Jake did a good job proving that he was very ethical throughout this movie, and proved he was ready to move up to a higher position. Even though Alonzo did a good job displaying management skills, he was very corrupt, and was cheating his way through the system. This movie showed how people could control an administration, but be shut down for doing things the non-ethical way. Jake fought through this corrupt system, and showed great fundamental managementskills throughout this entire film. I never realized how much this film actually showed related to the world of management until I really looked closely at it. I’m sure now that I will be able to look at films such as this one, and be able to understand how they also have to do with managing a company. York, 2006.

Love and Lust in the Lyrics (Shakespeares Sonnets) Essay Example

Love and Lust in the Lyrics (Shakespeares Sonnets) Essay Example Love and Lust in the Lyrics (Shakespeares Sonnets) Paper Love and Lust in the Lyrics (Shakespeares Sonnets) Paper Essay Topic: The Sound and the Fury A sonnet is a poem of fourteen lines that rhyme in a particular pattern. William Shakespeare’s sonnets were the only non-dramatic poetry that he wrote. Shakespeare used sonnets within some of his plays, but his sonnets are best known as a series of one hundred and fifty-four poems. The series of one hundred and fifty-four poems tell a story about a young aristocrat and a mysterious mistress. Many people have analyzed and contemplated about the significance of these â€Å"lovers†. After analysis of the content of both the â€Å"young man† sonnets and the â€Å"dark lady sonnets†, it is clear that the poet, Shakespeare, has a great love for the young man and only lusts after his mistress. In order to fully understand the depth of emotion that Shakespeare (hereafter the poet) felt for the young man of his sonnets, one must be familiar with the story line of the first sub-sequence of the sonnets. When analyzing the content and depth of the poet’s love, the ambiguous nature of the poet’s relationship with the young man should also be considered. Sonnets 1-126 are addressed to a salient young man: advising him, praising him, and nagging him. The first nineteen sonnets repeat the same message. They encourage the young man to settle down and have children. Because his youthful beauty will not last forever, the poet urges the man to procreate so that the young man’s unmatched beauty can live on in his children. Many of the early sonnets sing the approbation of the young man and express the poet’s love and emulation for him. Shakespeare used love in the context of a deep friendship, as read in the first four lines of sonnet 26: Lord of my love, to whom in vassalage Thy merit hath my duty strongly knit, To thee I send this written ambassage To witness duty, not to show my wit; (see appendix P for whole sonnet) The mistress then seduces the poet’s friend and after he contends for her with the young man, the poet gives her up to the lord. In sonnet 42 (see appendix A) the poet confesses his alleged love for his mistress, however, he still lets her run away with his friend. This action poses two questions to the reader. If he loved her so much, why did he let her go? How deep was his love for the young man, that he let him have his mistress? Examining what type of relationship the poet has with the young man answers both questions. Interpreters on the subject of the poet’s sexuality can be divided into two groups. There are the few who find sexual attraction revealed toward the friend. Then there are the many that reassure themselves and readers that such an attraction is far from affirmed. For the purpose of this essay, a focus on the minority viewpoint will be examined. Sonnet 20 (see appendix B) shows just one example of sexual connotation that is present throughout the sonnets of the first sub-sequence. Sonnet 75 (see appendix C) is particularly dense with sexual innuendo. Here, to begin with, is the third quatrain: Sometime all full with feasting on your sight, And by and by clean starved for a look; Possessing or pursuing no delight Save what is had, or must from you be took. Here Shakespeare makes â€Å"delight† allude to sexual pleasure. Eric Partridge, author of Shakespeare’s Bawdy: a Literary and Psychological Essay and Comprehensive Glossary, records that â€Å"Shakespeare does these elsewhere, a typically including among the citations 36. 8 (see appendix D for whole sonnet) where the ‘sweet hours’ of ‘love’s delight’ consists of amorous play between the lovers† (Pequigney 38). Having the poet and the young man in a relationship that goes beyond friendship allows a reader of the sonnets to better understand the depth of the poet’s love for the young man. Of all the sonnets expressing the poet’s love for the young man, sonnet 116 is the most renowned. According to Freud, love is â€Å"the synthesis between the unsensual, heavenly love and sensual, earth love, of which the characteristics are: a lasting cathexis upon the sexual object, so that it may be loved in the passionless intervals between the gratification of erotic desire and it’s return, the phenomenon of sexual overvaluation, and a narcissistic relation to the subject’s ego† (Bloom 59-60). So the lover, the poet, treats the loved object, the young man, as he would himself. The loved object serves as a substitute for some unattained ideal. In the case of the sonnets, the ideal is love. Being in love allows the poet to have what he wants but could not acquire before and serves as a means of satisfying his self-love. Joseph Pequigney, author of Such is My Love: A Study of Shakespeare’s Sonnets, agrees with and elaborates on Freud. He writes, â€Å"All of these characteristics belong to the poet’s love for the friend. It is a love that pays handsome narcissistic dividends; it is advantageous also for the friend, who is praised for personal qualities that would likely pass unnoticed were the poet not under the spell of his beauty. † Pequigney goes on to touch on the antithesis of the poet’s love for the young man, his lust for his mistress the â€Å"dark lady†. Because the mistress offers no self-seeking advantages, she is â€Å"disesteemed with vice but never virtue ascribed to her† (Pequigney 157). The poet attacks and questions her physical attractiveness as the affair goes on and she arouses lust that comes and goes. Sonnets 127-154 are addressed to the â€Å"dark lady† (hereafter the mistress). Shakespeare’s relations to his mistress vacillate; sometimes sanguine, tender, teasing, or bitterly anger; yet it is a simpler relation than that with the young man. The poet does not have to justify her, as he had to justify the young man out of deep psychological need. The relation with her is for pleasure, passion, and infatuation. When the poet first begins too court the mistress, he employs unmistakable salacious humor, exhibits the combination of desire and disrespect that is the hallmark of lust in the second sub-sequence. His lack of jealously at the fact that she has two other men exhibits his lack of genuine love for his mistress. He does not look to get rid of his mistress’s other lovers; he simply asks that he is not gotten rid of either. As long as she grants him sexual favors as well, he will remain happy. She may be the opposite of celibate, but he does not mind, so long as he gets his share. The two have sexual relations, for the first time, in the period following sonnet 128 (see appendix F) and shortly before the opening of sonnet 129 (appendix G). Once desire for the woman has been satisfied, revulsion sets in. In his current frame of mind the poet delivers the monologue of sonnet 129, which anatomizes lust while dramatizing his struggle to come to terms with it. The experience is described as three successive phases: (1) carnal desire; (2) consummation; and (3) the aftermath (Ramsey 146). The vicious cycle continually repeats throughout part two. Immediately after sonnet 129 the poet goes back to gaily, gently teasing his mistress, shown in sonnet 130: I love to hear her speak, yet well I know That music hath a far more pleasing sound; I grant I never saw a goddess go- My mistress when she walks treads on the ground. And yet by heaven I think my love as rare As any she belied with false compare. (see appendix H for whole sonnet) Later he goes back to anger and bitterness (131, appendix I) to a mixture of teasing and strong emotion (132, appendix J) back to hatred (133, appendix K). From there, he goes to witty obscenity, with shades of self-contempt and some hostility (135, appendix L) to delicate tenderness (143, appendix M) and back to anger (144, appendix N), to start the cycle all over again. Shakespeare ends the poems to the dark lady savagely and appropriately: For I have sworn thee fair: More perjured eye, To swear against the truth so foul a lie. (see appendix O for whole sonnet) The fury is the fury from his conscious wavering between supposed love and lust. It is not a pleasant way to end 154 love poems, but it is a great way. The story of Shakespeare’s sonnets clearly shows, through the content of the sonnets, how deeply he feels for his young friend and how he merely lusts after his mistress. The sacrifice that the poet made for the young man, by giving up his mistress to the man he loved, proves his great love for him. The poet’s reaction to the consummation of the relationship between his mistress and him characterizes his animal lust for her. Shakespeare justifies the young man; he blames the dark lady; he struggles with himself, blames himself, and then tries to justify himself to no avail.

Galeries of Paris essays

Galeries of Paris essays At the start or the academic year I attended a study trip to Paris where we visited some of the famous galleries and sights of the capital. As a part of our contextual studies we asked to produce a essay on a exhibition or a gallery of witch seen during the study trip. I have decided to look at two of the famous galleries of the capital witch are the Pompidou and the Muse d'Orsay. I am intending to look at the differences between the buildings and the work that is displayed within. I intend to do this because I find the differences interesting. I am looking at the comparison between the both buildings at two different levels at the simplest level I find it very interesting the way that the both galleries are similar in the way that hold pieces of art but they are both very different in the way that they have been built and designed. The Muse d'Orsay was originally a railway station and then got converted in to a art gallery. Therefore the building is very old and traditional and fits in next to the many other old and famous buildings in Paris, of witch the main feature is the tower clock witch is still there today. Whilst on the other hand the Pompidou is a new and modern building that includes many shapes and colours in the design of the building. This building is not very traditional and in my opinion dose not fit in against many of the old and traditional buildings in the capital. The Pompidou has sparked many debates about its daring and strange architecture. The comparison of the two buildings interests me because eve n though the Pompidou was accepted only slowly and with great difficulty into the rhythm of daily life in the area. But now, the metal and glass parallelepiped air ducts with stairwells stuck onto the outside has a unique central role in the capital. The number of people who visit the building daily is astounding, and for many years it was the most visited museum in Paris. The other level that I am looking at t ...

MARKETING MANAGEMENT Research Paper Example | Topics and Well Written Essays - 3000 words

MARKETING MANAGEMENT - Research Paper Example 88; Valentin, 2001). This explains why most of the colleges and universities are very focused on equipting all future managers with regards to the use of this particular analytical tool in business (Aghdaie and Zardeini, 2012; Chan, 2011). As defined by Lamb, Hair and McDaniel (2012, p. 40), competitive advantage is â€Å"a set of features of a company and its products that are perceived by the target market as signficant and superior to the competition†. Considering the tight market competition that is currently going on in both domestic and international market, the ability of the managers to develop and create a competitive advantage on behalf of the company becomes very important. With the purpose of gaining more insight on how to critically examine both internal and external factors that can significantly affect the success or failure of a business organization, this study will focus more on critically evaluating the main role of the SWOT analysis framework particularly w hen it comes to establishing strategic priorities that will improve the company’s ability to compete within the local and international market. ... 88) defined SWOT analysis as a â€Å"technique for focusing an individual’s or group’s attention on strengths, weaknesses, opportunities, or threats†. Using a 2 x 2 matrix, the main purpose behind the use of the SWOT analysis framework is to help executive managers make important decisions that can affect the company’s short-term and long-term overall business performance (Aghdaie and Zardeini, 2012; Oetomo and Ardini, 2012). According to Ommani (2011), it is possible to conduct a SWOT analysis to help the business people and executive managers gain a better understanding and full insight with regards to the company’s past business experiences. By going through the previous experinces of the managers, Ommani (2011) explained that the company’s top executives can think better in terms of developing effective solutions to the problems. For example, through the use of this particular analytical framework, executive managers will be able to ident ify the company’s current position in the market and all signs of potential future risks. Specifically the identified strenghs and weaknesses are internal factors whereas opportunities and threats are external factors that can significantly affect the business (Aghdaie and Zardeini, 2012). Using the SWOT analysis framework, executive managers will also be able to compare and constrast the company’s internal strengths and weaknesses with that of its close competitors (Aghdaie and Zardeini, 2012; Murray-Webster, 2010, p. 88). According to Ferrell and Hartline (2011, p. 120), the SWOT analysis framework is the simpliest and most effective strategic planning tool which can be used in the study and analysis of all marketing facts and figures. It means that through the use of

Suffragette in the 1910's Research Paper Example | Topics and Well Written Essays - 1250 words

Suffragette in the 1910's - Research Paper Example New leaders of the movement such as Lucy Stone, Lucretia Mott, and Elizabeth Cady Stanton came from antislavery movement. Relations between the two movements were cordial at different political, personal and ideological levels but a turn came when Wendell Phillips set aside the issue of women suffrage to work for enfranchisement for newly independent blacks: â€Å"I hope in time to be as bold as Stuart Mill and add to that last clause ‘sex’!! But this hour belongs to the Negro.† From there on the movement split into two camps: the â€Å"moderates,† headed by Lucy Stone followed the Republican strategy while the radicals were led by Stanton and Susan B. Anthony, focusing the movement nearer to the New York Journal, The Revolution. Christine Stansell, â€Å"Feminism and Suffrage: The Emergence of an Independent Women's Movement in America by Ellen Carol DuBois,† Feminist Studies, 1980, 70-71. Introduction The history of women suffrage movement in the U nited States begins from 1848 when a call for the right to vote was made at the Seneca Falls Woman’s Right Convention. Initially, the movement vouched for equal rights in all areas of public interest such as civil, political, economic, and personal related to property, guardianship of their own children, equal salaries and reach to top-tier professional jobs besides freedom to right over family planning. The demand for the right to vote was not on the top of their agenda and there was no unanimity over demanding suffrage among the leading women functionaries of the movement. The new line of suffragists gaining national stature were the â€Å"New Women,† like Carrie Chapman Catt, Nettie Rogers Shuler, Harriet Taylor Upton, Anna Howard Shaw who saw no logic in running two parallel bodies and assimilated the associations into The National American Women Suffrage Association (NAWSA). This was a lackluster phase of the movement, as it was passing through â€Å"the doldrums ,† period from 1896 to 1910. Presidency of Anna Howard Shah in 1904 could not revive the movement. After she stepped down, Carrie Chapman Catt was appointed the president of NAWSA. Her â€Å"winning plan,† made it sure that in stead of running state-level campaigns attention should be given on federal amendments to effectively get the right to vote for the American women. 2 ________________________________ 2. Elna C. Green, â€Å"Southern Strategies: Southern Women and the Woman Suffrage Question,† (The University of North Carolina Press), p. 2-4. There was no doubt over Catt’s capability of organization; she could handle NAWSA resources and staff in two states effectively. Finally, the nineteenth amendment was made on June 1919 by the Congress and was sent to the states for ratification. From 1910s onwards, the second wave on suffragette started on a forceful note bringing the movement out of â€Å"the doldrums,† recruiting women in large numbers w ith every southern state having a permanent suffrage organization by 1913. 3 Fanny Wright led the movement by supporting the cause of abolition of slavery, free secular education, birth control, and softer conditions on getting a divorce by women through her books such as Course of Popular Lectures (1829) and writing in the Free Enquirer. In 1840, the suffrage movement got another push when Elizabeth Cady Stanton and Lucretia Mott were not granted permission to speak in the World Anti-Slavery Convention, as Stanton remarked on it: "We resolved to hold a convention as soon as we returned home, and form a society to advocate the rights of women." The American Equal Rights Association came into existence in 1866 but no decision could be made in Kansas on Negro suffrage and women suffrage. Later, in 1869 the National Women Suffrage